Portrait Artist Forum    

Go Back   Portrait Artist Forum > Business, Marketing & PR
FAQ Community Calendar Today's Posts Search


Reply
 
Topic Tools Search this Topic Display Modes
Old 11-04-2006, 08:19 AM   #1
Leslie Ficcaglia Leslie Ficcaglia is offline
Associate Member
 
Leslie Ficcaglia's Avatar
 
Joined: Aug 2002
Location: Port Elizabeth, NJ
Posts: 534



Jumping in late on this one, I make a practice of offering gicl
__________________
Leslie M. Ficcaglia
Minnamuska Creek Studio
LeslieFiccaglia.org
  Reply With Quote
Old 11-06-2006, 01:37 PM   #2
Steve Craighead Steve Craighead is offline
SOG Member
 
Steve Craighead's Avatar
 
Joined: Oct 2006
Location: Manassas, VA
Posts: 91
Ok, now I'm in this situation. I have a client who is spending $10k+ on a portrait. He wants to buy 4 to 5 giclees to begin with of the portrait to spread around to various homes, offices, and relatives. He also wants the option of calling up and ordering giclees from time to time. He described some giclees he's seen in galleries that have paint on them. I'm assuming he saw giclees on canvas with clear acrylic gel, but perhaps he saw something similar to the Kinkades described above. Anyway, I don't have any experience selling giclees. Any thoughts from anyone about what to charge? Have you sold giclees of your portraits? What did you charge? I suppose I'm going to have to do some brush work on them either with clear acrylic gel or oil paint.

thanks much,
Steve
  Reply With Quote
Old 11-06-2006, 01:57 PM   #3
Michele Rushworth Michele Rushworth is offline
CAFE & BUSINESS MODERATOR
SOG Member
FT Professional
 
Michele Rushworth's Avatar
 
Joined: Jul 2001
Location: Seattle, WA
Posts: 3,460
I'd think an artist would want to charge a pretty solid price to avoid diminishing the perceived value of their work.

Also, if you haven't done it before, trying to get giclees made with excellent color fidelity is a very time consuming (and sometimes impossible!) process. Whenever I've done it for myself (to make sample copies of my commissioned work that I then show locally) I've spent hours with the color guy at my local giclee place tweaking things before getting something satisfactory.

Aside from your time there are also several costs involved: getting a very high res digital scan of the original, doing the color correcting and creating test prints, the giclee print itself (which I've had printed on canvas), stretcher bars and then framing.

I can't suggest a specific price but I hope this gives you some things to think about, anyway. I'd be very interested in hearing how you decide to proceed.
__________________
Michele Rushworth
www.michelerushworth.com
[email protected]
  Reply With Quote
Old 11-06-2006, 01:58 PM   #4
Leslie Ficcaglia Leslie Ficcaglia is offline
Associate Member
 
Leslie Ficcaglia's Avatar
 
Joined: Aug 2002
Location: Port Elizabeth, NJ
Posts: 534
Steve, just because someone has seen enhanced gicl
__________________
Leslie M. Ficcaglia
Minnamuska Creek Studio
LeslieFiccaglia.org
  Reply With Quote
Old 11-06-2006, 03:56 PM   #5
Richard Monro Richard Monro is offline
Juried Member
 
Richard Monro's Avatar
 
Joined: Dec 2004
Location: Scottsdale, AZ
Posts: 388
Steve,

I have a contract with a firm that markets my giclees nationwide. Here is the pricing schedule from that contract. It is standard for all of the artiists represented by that company. Use it as a guide. Hopefully it will help all forum artists selling giclees.

Enhanced giclees can sell for 30% to 100% more than shown below. (See my post on enhanceing giclees earlier in this thread.)

Retail Pricing to be determined by formula as follows:

Canvas Price Formula
Up to 300 sq in - $2.40/sq in (round to next $10)
301 to 500 sq in - $2.00/sq in (round to next $10)
Over 500 sq in - $1.6/sq in (round to next $10)

Paper Price Formula
Up to 1000 sq in - $54/sq in (round to next $10)
Over 1000 sq in - $50/sq in (round to next $10)


WHOLESALE PRICE IS 50% OF RETAIL PRICE OR ACTUAL WHOLESALES PRICE WHICHEVER IS HIGHER.


Wholesale Prices may be adjusted by discounts as follows:

Order $ Total at Wholesale Additional Discount on Wholesale Order
$3,001 to $7,500 20%
Over $7,500 30%
  Reply With Quote
Old 11-07-2006, 11:56 AM   #6
Steve Craighead Steve Craighead is offline
SOG Member
 
Steve Craighead's Avatar
 
Joined: Oct 2006
Location: Manassas, VA
Posts: 91
So Richard, according to the company that sells your giclees, a 24x30 giclee on canvas would sell for $1150? (30x24=720x$1.60=$1152) Is that framed? And an "enhanced" giclee would then sell for $1500?
  Reply With Quote
Old 11-07-2006, 02:38 PM   #7
Lacey Lewis Lacey Lewis is offline
Juried Member
 
Lacey Lewis's Avatar
 
Joined: May 2005
Location: Kansas City, KS
Posts: 327
I don't understand why there is such a great difference between the canvas and paper prices:

Quote:
Canvas Price Formula
Up to 300 sq in - $2.40/sq in (round to next $10)

Paper Price Formula
Up to 1000 sq in - $54/sq in (round to next $10)
Is the "$54/sq in" a typo? If not, can you please explain?
__________________
Lacey Lewis

www.lacey-lewis.com
  Reply With Quote
Old 11-07-2006, 07:05 PM   #8
Richard Monro Richard Monro is offline
Juried Member
 
Richard Monro's Avatar
 
Joined: Dec 2004
Location: Scottsdale, AZ
Posts: 388
Steven, ypu are correct on all counts. The giclees are framed.

Lacey, the pricing differences are due to market perceptions. The perception is that a canvas support makes the giclee look like a real painting while paper does not. Interestingly, the cost of the ink and reproduction is the same in both cases. Only the support cost is different.

All artists should take a course in marketing, because we usually make such a hash of it without that knowlege. Please see some earlier threads where market forces, price point and buyer perceptions are discussed in some detail.

Remember to the market "Perception is Reality!"
  Reply With Quote
Reply


Currently Active Users Viewing this Topic: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off

Forum Jump

 

Make a Donation



Support the Forum by making a donation or ordering on Amazon through our search or book links..







All times are GMT -4. The time now is 06:55 AM.


Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2025, Jelsoft Enterprises Ltd.