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I write a contract which provides for payment by thirds. One third upon acceptance of the terms, (which outlines the intended scope of the work, and provides for change-orders) one third at the "half-way" point (I get to decide that) and the final third upon the client's acceptance of the finished piece. As far as expressions of interest that back down, one way to clear the room is ask for their money! On the other hand, I think my acceptance rate is phenomenal - I've been extremely lucky! So far, I "close" with one in ten. Truly, while many may enthuse over the idea on impulse, most "cool down" after they think it over, and you don't want those folks anyway.
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