Debra Jones - pricing and markets

[Kimberly Dow]

I had to laugh at this Mike - I've done the same thing when I've finished something too quickly. Very seldom do I have to, but there are occasions I've just gotten it right immediatly and didnt want the client to realize how easy it was.

[Michele Rushworth]

Mike makes excellent points. I think offering the lower priced items in a different medium could work well. And I also wouldn't crank out anything too fast. "Perception is reality" as they say. I personally don't want any of my work seen as something that is cheap and fast. As it happens, it does take me a long time to do a painting, but you know, clients sometimes are pleased to hear that I have a long waiting list or that I'm working on their painting for many weeks.

When it comes to marketing and product positioning, think about how other companies do it. Jaguar, Mercedes and BMW don't sell "ecomony" cars in their lines at all. People pay for the perception of quality (often when it's not really there). The name and reputation is everything in many lines of business. Our job as as artists, if we want to aim at the high end of the market, is to create high quality work, and then to position it as such in everything we do.