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I have gone with a somewhat smaller format, its 5-1/2 x 8-1/2, full color, both sides, full bleed. I only have 3 images, a large one on the front and two smaller ones on the back. I tried to give a well rounded impression regarding subject matter - I featured a couple painted in their living room on the front and on the back was a portrait of two teenagers in an outdoor setting and a head and shoulders of a woman (in her 30's).
My biggest mistake I fear was my timing. Without thinking about the holidays I mailed them in the middle of November. I plan on an additional mailing in the first quarter.
One other note worth mentioning. Check to see if the list you are buying can be used more than once.
Michele and Mike-
What criteria did you use for your lists?
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