Does anyone have a simple secret to basic, good lighting to place your subject in "their best light"? I'm referring to lighting that is a good bet at most times, not dramatic "effect" lighting.
I know the basics; one source, reflector board to fill in shadows, but what is the best artificial light source to throw at your subject?
Do I have to buy fancy photographer-grade lamps, filters, reflector-umbrellas, etc? (Hope not.)