Focus

[Steven Sweeney]

Thanks, folks, glad there's something here that's interesting.

Michele, yes, exactly -- you know, I had a few moments back in those years when I thought, boy, I hope "they" don't ever find out that this isn't as hard as it looks.

But so many of us continue to insist on making it harder than it is. I think we keep being sucked in by the pyrotechnics, which burn out in seconds.

Concept. Composition, Value design. Thumb-nail sketch. Focal areas. Commitment to the idea. Finally, color to bring it all into play.

We make it so hard. Fundamentals make it so much easier and enjoyable. With that "outline," you already know what you want to say. You can spend your energy on how to say it.