Cohesive framing?

[Linda Nelson]

When I exhibited my work for the first time 4 years ago at an art fair, I was faced with the same problem. I decided to think of my artwork and its presentation in the same regards as a fashion designer shows his work on the catwalk - you want the buyers to to drool at what they see, even if it's not what they'll actually be buying. I was lucky enough to get a wholesale framing account, which helped offset that I was picking the most flattering frames for my work, and just living with the price I had to pay to do it.

It really paid off. I got great commissions that first show, and I know for a fact that the frames helped show off the artwork, and more importantly, helped the client envision the work in their home. I had a variety of artwork to fit multiple genres, and selected frames that could be attractive to the most common interior design styles of my target market.

If you aren't adept at picking frames or knowing interior design, buy some interior design magazines of the type of homes that your buyer ASPIRE to be in, envision which paintings look good in which interior design space in the photos, and copy that style in the frame you choose for the painting.

Good Luck!

[Lacey Lewis]

Thanks Linda!

I actually do have some interior design magazines around, though they are a few years old from when I took an interior design class. Sometimes I worry that a frame I think would look great on a painting, like gold leaf frames, will strike someone as gaudy and that maybe I should stick to simple black frames.

You've given me the courage to try different frames! Thanks so much for the reply.

[Linda Nelson]

that frame inthe center weighs like 20 pounds!

[Lacey Lewis]

You have no idea how helpful that pic is!

If I may ask you another question: What did you do about canvases the deeper, heavy duty stretcher bars, if you used them?

Part of my problem is that the only thing I am finding online for them are the floater frames, and I'd like it if I could find a frame that covers that 1.5" on the side. I would rather have each one in its own regular frame instead, say, of 5 in floater frames and 5 in assorted other frames.

[Linda Nelson]

Although I prefer to use the thinnest stretcher bar reasonable for a given size so that I can leave my framing options open, I find it really doesn't make a bit of difference if the painting is deeper than the frame (up to !/2 or so). Otherwise I have also been known to literally re-stretch a finished painting on thinner stretchers, if I felt the construction of the painting needed to be on the heaviest duty stretchers, but the frame selected is too delicate to handle the deep stretchers.

Limit how much you sacrifice your frame choices by something as technically drab (from a client's perspective) as to how thick the stretchers are. You'll have to live with this experience at the back end of a project anyway when doing a commission, so get to know your options so that you can make the conclusion of a project an enjoyable one for both you and the client.

[Chris Saper]

I have a somewhat different viewpoint, I guess. I look at an exhibit wall just as I look at a painting- it needs to hold together cohesively.

For me that means frames of a similar - not necessarily the same- look. When you are buying frames for exhibit, I think it makes sense to have something simple and flattering, so that if you need to change out paintings for the next exhibit, you can do so.

You'll need to be presenting first impressions to clients in a frame, so I think that simple and flattering makes sense. If you get into strongly designed or stylized frames it might be harder for someone to envision the painting in his home.

There are definitely two schools of thought on the issue, so you'll need to decide what is best for you.

For thick stretchers, you'll need to look at frames styles that incorporate a "back- up" or "extra depth." I think this is generally a good idea regardless of the stretcher, because otherwise the painting can't sit flat against the wall when it's hung.

[Jen Reinstadler]

Chris, just out of curiosity, what basic style have you chosen to use?

Do you think one's style of painting dictates that basic frame or is it mostly personal taste?