I think you're on the right track using your name in identifying yourself.
Starting out, I thought I needed a business name because my own name is difficult to spell and hard to pronounce (Fis'-nick) if you're not familiar with it. . . So I went with 'Southboro Canvas' (Southboro=the town where I live). . . now am thinking that if we ever move, the 'Southboro' will be meaningless, and wish I'd just come up with something involving my name (like Michele's "... Fine Art" concept) . Name recognition is a good thing
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