Direct Mail

[October Reader]

Mike, I don't know much about this listing business but I sorta think it's categorized under "fulfillment" industry. Judging from the volume in my mailbox everyday, I'd think there would be quite some competition out there, maybe even in your local area.

What about getting the cards from Modernpostcard and find a suitable local fulfillment company to do the rest ?

[Mike McCarty]

What about getting the cards from Modernpostcard and find a suitable local fulfillment company to do the rest ?

There is a certain logic to that. I'll be getting some local quotes. I'm always in the mood for local fulfillment.

[Michele Rushworth]

I wonder if the list services don't capture information on people who aren't full time residents of a particular area. These high end condos may be just winter homes for people who might show up on a database of Cleveland instead of Sarasota.

[John Reidy]

As you have probably already learned, you can shop around for lists without committing. There are several list services on the internet where you can enter your criteria and get a total number of addresses.

Try shopping around and see what consistency's exists.

[Mary Sparrow]

Heidi, I hope that you stopped getting rude calls about your cards.
Have you gotten any positive feedback?

I am happy to say that I mailed out only fifty a couple of days ago and already had someone call to have a head and shoulders done of their toddler to be followed by a larger one in a couple of years...I feel quite sure this is someone that probably wouldn't have thought to call without the nudge of the card. So at the very least, this little investment seems to have already paid for itself.

[October Reader]

Congratulations Mary!

[Mike McCarty]

These high end condos may be just winter homes for people who might show up on a database of Cleveland instead of Sarasota.

Michele,

There are bunches of these types around here. I learned today from a local vendor of lists that you have the ability to target either the address of the physical property, or the address where the tax bill is sent.

In the case of the Florida snow birds, as the seasonal travelers from the north are called, this is their season to be in the south. So I think I will mail to the local address.

Nice going Mary,

That's a two percent response. I've heard that three percent is a very good response.

[Heidi Maiers]

Great news Mary. That is certainly encouraging for you to continue sending them to the names on the list that you have acquired.

No responses here yet. Arizona has the same problem as Florida - full of snowbirds. Many of them build million plus dollar houses and only live in them for a week or two during the year. Unimaginable.

After thinking about it, the list that I had a sampling of was so large (about 8000 residents with million$ plus property values), I should have narrowed the field down substantially by choosing 750k + home values and also added a lifestyle filter of expressed intrest in art/antique collection. That category exists on usadata.com, but I didn't apply it. Just because someone has money, we can't assume they have any interest at all in art.