Mike, I know, human behavior is unfathomable. I just read an interesting article in a foodservice magazine with an analogy I thought I'd pass on -
Quote:
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Much like the folks you'll encounter in your personal life, 40 percent of your customers will be friends, 40 percent acquaintances, and 20 percent like driftwood in a river--just keep 'em moving. I've made the mistake of worrying about the driftwood and not paying attention to the friends."
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(The sage advice is from Mark Tarbell, owner of Tarbell's and Barmouche in Phoenix.)
It takes an iron-confidence to see it this way. Those people were driftwood. I think your new setup is going to be very rewarding; just let the driftwood pass.
For a marketing spin, you could write an eloquent "letter to the editor" of your local paper.... free advertising of your services, your new location, AND exposure of your customers' inappropriateness - written sort of as an appeal for humanity in wartime.
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