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There are two laws involved, at least in the United States. The first relates to who owns the copyright. Under current law, the artist owns the copyright on images they create, unless other arrangements are made.
The second law relates to "privacy" or the right of the person depicted to control the use of any images in which they are recognizable. In most cases, an individual owns all rights to the use of anything depicting them, unless otherwise stipulated.
If you include language in your contract that allows you to use images of your portraits in your marketing materials, then you can do that. I don't think it would extend to an artist selling copies of an image.
There was a famous case a few years ago involving an artist who photographed Tiger Woods at a tournament, made a painting and then sold lots of prints of that painting. Tiger Woods sued the artist and won.
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