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I believe, (without any scientific evidence to base it on) that the effect of advertising is cumulative. If you were to run a large ad each month in the same periodical for four months in a row, you'd begin to be noticed. If someone were to suddenly notice your ad in month four, they'd then go back and check your previous ads too.
Selling art is an investment one way or another. A gallery can consign your work and take a large percentage of the sale price, or you can invest in advertising and put the cut the gallery would otherwise get in that investment. Either way, we know it's never a sure thing.
An artist is a very fortunate person indeed if everything she paints finds instant favor with the buying public. I think of that blessing as part of the talent mix that makes up Art Talent. If you have that gift, it is more valuable than a good eye.
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