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Marketing Products
Having participated in multiple outdoor shows this year, I was struck and the ease at how tangible goods almost seem to sell themselves, where as a portrait painter one has to be
rather skilled at selling the idea that a portrait would make a great gift.
To cover exhibit and other costs (like me shopping next door and across the isle) I figured it would be good to offer lesser priced, "tangible goods", such as framed prints, postcards
and art magnets featuring my pet portraits and figurative works. It was important to remain in realm of portraiture and have these items act as a marketing tool, since all have my logo and contact information.
I have now joined professional networking groups and will be participating in "home parties". These are parties where several vendors get together at someone's house and invite all their clients, friends and relatives for an afternoon of relaxed shopping among the "girls". I am not sure what to expect, but I love to meet people so it should be fun. I am facing the dilemma of having to compete with gift baskets and I am wondering what I could do to offer something that can be purchased on the spot.
I would love to hear if any of you have participated in these group parties and what you did . Your comments are welcomed as usual....
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