Ive had this discussion with the 2 teachers I took workshops with. Both Bill Whitaker and Tim Tyler said the same thing - if you want to get into a major gallery (which is my goal) that magazine ads are the way to go - the ones the dealers read - not the artist mags that we read like American Artist and International Artist.
Right now - American Art Collector (the new one) - prices are $1000 for a full page ad. It is a pretty great magainze as well. I noticed Tim is in there in several places this month. I was planning on doing that this spring, but got accepted into enough shows that I had to spend my money on framing...and I sprung for the PSA conference this spring.
Some of the shows I enter, like the OPA offer discounts ($500) for quarter page ads with other artists in that show - almost always in SW Art Magazine - which is good for that area of the country. I wont be doing the advertising anytime soon - so at this point I can always hope for awards so that I would get in the magazine anyway....
__________________
Kim
http://kimberlydow.com
"Speak your mind, even if your voice shakes." - Maggie Kuhn
"If you obey all the rules, you'll miss all the fun." - Katherine Hepburn