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As Chris said, it's whatever the artist thinks is the right mix for their work and business. Personally, I am at the other end of the spectrum from Chris - I not only frame every display portrait to what I think is the most flattering for each peice, I also offer my wholesale framing account to my clients, and either bring a selected frame corner sample to their house when I show them the finished painting, or invite them to meet me at the frame shop and we can pick something together.
This way I can know that the the the most flattering frame is going on the painting (since it's wholesale there's no guilt to go for whatever is right), my client is happy cuz I'm following the project to it's end by being helpful, saving them $, and taking the time to provide my "artistic opinion" which many seem to appreciate. In fact, EVERY client I have had in the last 4 years have chosen this option at the end.
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