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Anyone jumping into the art show scene for the first time has a lot of up front costs. The good thing is that now you are set to do many more shows, at very little incremental cost. I wouldn't give up on them. Many artists do VERY well that way.
One local artist here does our biggest summer show that lasts three days and sells moderately priced pastels. She sold $30,000 of her work the first day last year and I understand that is fairly typical for her. I don't know how many other artists at that show did that well, though. Maybe many, maybe not.
Advertising in all forms is a roll of the dice. There's a saying, "Half of all money spent on advertising is wasted. The problem is, you never know which half!"
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