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Direct Mail
In an effort to start the ball rolling I am promoting myself via direct mail. This seems to be the best way to reach those potential customers.
I have done one post card with a few images and bought a mailing list with the criteria of -1. Households with an income of $150k or more, 2. Home values of $500k or more, and 3. Expressed interest in art/antiques. I chose a geographical area with good numbers and convenient to my location.
I will also have an unveiling/showing this January or February within the same geographical area and the audience fits the mailing criteria with the exception of the interest in art/antiques.
What other ideas are out there? Should I continue to bang away at my mailing list to reach saturation? My marketing experience tells me to hammer away at this customer base. Any advice?
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