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Women of a certain age look best when photographed in fairly flat light. That is, with the light very nearly from the same angle as the camera. That eliminates the dramatic shadows across aging forms like neck muscles and wrinkles.
Just as a general rule of thumb: if there are any features you want to accentuate, set up the light so it is going across that form from one side. If there are any features you want to minimize, set up the light so it is directly aimed at that form from the front, or put that form in the shadows. This goes for necks that aren't as young as they used to be, double chins, big noses, wrinkles, etc.
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