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The 40% that many galleries take is supposed to be kind of a marketing fee, but many galleries take 50% for new artists. I don't know of any galleries that provide the frames, so it sounds like these folks are planning to do more for their artists than most.
Perhaps this gallery could spell out for you exactly what they do for the $25 fee, and what the 40% goes for, and compare that with what other galleries in town do.
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