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Joseph, just be bold and brave. Make an appointment with the promotions director, tell him what you want to do, show him your work have a display idea ready. I created a plan on my computer showing my display design. I built mine out of 3/4" copper tubing and 15oz banner cloth. It is very durable, stays clean and looks good. If he will let you, go ahead and draw him right there. I did. Have a financial proposal. I pitched 15% flat rate, and justified it by saying that they pay people to entertain, such as piano players, groups, etc. Why not give me a break which will entertain the people, and also allow me, a [then] young and aspiring artist, to practice my profession in the only feasible location where I would be likely to succeed. I settled for $250 base rent against a 15% rate. No base in January and Feb, $400 base in October, $500 base in November and $1000 base in December. I can make about $20,000 at the holidays. Other months, anywhere from $300 to $1000 a weekend. I now only work weekends, and have a static display the rest of the week. It may not be the most lucrative way to do portraits, but I can truly say that I really enjoy it.
I use some inventive techniques. I offer a free demonstration pose. If I am a tiny bit agressive, and politely ask folks as they catch my eye, if they would like to pose for a free demonstration, I am busier. I even post a sign for it. There is no obligation to buy. I try to get them to sit for a pastel, 20 minutes. I sell most of them! I tell them that they don't have to buy it even if they like it. If I demonstrate in pencil, I make less money that day. I figure, if I am drawing, I am making money. If I am sitting there twiddling my thumbs, I am losing money. I also display an oil painting on an easel.
This may seem to some to be a cheesy way to do it. I have found it to be fun and profitable.
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