Leslie, you wrote:
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I have been treating my site only as an online portfolio to which I can refer people who call to express an interest in a portrait.
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I feel that a web site is both a reference tool (online portfolio where you can send people) and an advertising tool. You never know who might be looking at your portfolio. As I mentioned in my recent newsletter, out of the blue, I sold a painting for Allan Banks to a collector in Saudi Arabia who saw it on his web site.