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Hits vs misses
The stat you want to key on is the number of visits per day, not hits. I'm no expert but hits refer to the number of files requested. One page can contain tens if not hundreds of hits depending on the complexity of each page. A visit on the other hand reveals how many unique people come to your site per day. When someone says they have x amount of hits its like saying, "I have one hundred thousand pennies."
The following definitions may help:
Hits: A hit is any file that is requested from your site. That file can be a html page, a gif graphic, a jpg, etc. If your home page consists of three photos, a logo, and index.html then each time someone visits that page it will account for five hits
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